![]() Bairly Sheer’s extensive range of products priced at $12.99 each spans foundations, blushes, bronzers, mists, makeup sealants, setting powders, sponges, brushes, and body shimmers and cover-ups. It’s intended to delicately deliver the uniform coverage of airbrushing without the cost of Luminess’ airbrushing equipment that surpasses $100. With Conture giving Luminess a foothold at high-end stores, Bairly Sheer is stretching the company into the mass market. “We have found a better way to put on skin care like we have found a better way to put on cosmetics.” ![]() You put on your lotions and serums as part of your regimen everyday, why not put them on in a way where you can see meaningful results faster?” said Mehta. We are looking at ways of modulating air to help the skin receive and naturally absorb topicals in a more effective and results-oriented manner. Designed for the face, neck and décolleté, Conture is paired with Kinetic Treatment Serum for $249. ![]() Even the advanced skin-care tool Conture, which would seem to the casual observer to be a departure from airbrushed makeup, is driven by air compression and low-frequency vibrations. This is not your grandma’s or mom’s makeup.”Īs it boosts its product portfolio, the smooth airbrushed finish and the technology that goes into producing it remains at the heart of Luminess’ offerings. What we are doing is retooling and reimagining cosmetics in a smarter and more modern way. You walk into a department store, and it’s all the same stuff in different packaging. The scale of the business we do in cosmetic areas exceeds very popular brands that women are familiar with and engage with every day,” said chief executive officer Sean Mehta, divulging Luminess’ revenues top $100 million annually, “but we think a little bit differently in everything that we do. “We quietly do a huge amount of business. Its prestige skin-toning device Conture has broken into the online businesses of Saks Fifth Avenue, Bloomingdale’s and Nordstrom, while its affordable spray-on cosmetics line Bairly Sheer is blanketing a broader base of outlets such as Amazon, Rite Aid, and. Luminess Air is headed practically everywhere.įrom mass to class retailers and makeup to skin care, the company rooted in airbrush foundation is bulldozing across the beauty spectrum.
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